![]() Stepping into your leads’ minds and using search intent to generate high converting blogs this way is one of the biggest content trends of 2022 I predicted - and it’s only getting stronger. Instead, you’d want to consider a long-tail, pain-point specific keyword such as: best running shoes for ball of foot pain. Not only is this keyword way too difficult to target (Nike and other giant brands will likely dominate the first spot for the foreseeable future), but it doesn’t really solve a specific problem. Without keyword research, you might think to pick the obvious focus keyword: running shoes. You can do this by deeply researching what is stopping your audience from success and writing around these pain points.įor example, let’s say you’re wanting to blog for a small business that sells orthopedic running shoes. You don’t want to simply guess what your audience wants you need to understand it. The true opportunities to make content that converts lie in your focus keyword. Your keyword research can and should be part of creating your structure and outline. Still asking yourself, “How do I make an outline for a blog?” Follow these steps to get yourself (or your content writer) organized and off on the right foot when writing a lead-generating blog. 7 Steps to Writing an SEO Blog OutlineĪ good outline makes it very hard for your SEO writing to go astray. It can truly be this simple with the right skills down, and we’ll cover exactly what those are up next. I copy and paste from a saved SEO blog article outline template doc I use over and over again… with amazing results. I use this outline by sending it to my writers inside of their task descriptions. Once you’ve got your process down, you can make your content creation much more automated and seamless (helping to prevent burnout). But before you use it, it’s important to understand the why behind it, so start with these steps. Toward the end of this article, you’ll find a link to my free blog SEO outline template. Need to learn SEO writing? I teach step-by-step writing for search engines inside my powerful video course, The Expert SEO Content Writer. We’ll dig deeper into the “why” behind blogging outlines below, but generally speaking, they help you avoid the big no-no’s in modern content marketing, including things like poor flow, keyword stuffing, and lack of organization. Before you use any template, you’ll need to master these practical steps to create the perfect SEO writing format template for your unique blog, ideal business persona, and brand. They’re essential - if you want to earn traffic from a blog article, you need an SEO outline before you start writing it. Here’s an example of what this could look like once you start writing, in something as simple as a free app like Google Docs: These quick summaries help streamline the content creation process, and, if executed properly, SEO-optimized outlines can get higher search engine rankings for blogs for many reasons. ![]() They help you or your content writer follow a simple and repeatable creation process. Ready to learn how to write SEO-friendly blogs?īlog outlines are a general plan of what you intend to write in your articles. So, before you write a word (or your hired content writer starts writing) you need to have an outline. This is where I realized the profound impact of using an SEO blog outline for every single article. And there’s no slowing down – research shows the content marketing industry will be worth a jaw-dropping $600B by 2024.Īt my writing agency, I was involved in over 40,000 content projects and oversaw a team of 80+ people. SEO-driven content skills are in demand more than ever before. It’s modern, exciting, and can be quite simple once you’ve got the right creative and business skills under your belt. To do any of it, you just need to learn the basics. Or, simply drive leads to yourself using SEO content. You can use your aptitude with words to jump online and sell marketing, SEO, and writing as a service. ![]() It’s an exciting time to be a writer and creative entrepreneur. Do you need an SEO blog outline to grow your knack for writing into a profitable content creation business?
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