I was scared to turn my hobby into a business though, because, in my mind, creating a gift was less pressure than creating a product to be purchased. As I progressed in the process, I started to become more familiar with the science behind candle-making and the products I created evolved into better quality gifts. Originally my craft began as a hobby in response to needing a solution for clean-burning candles. Because my candles are made with clean wax and ingredients, I love being able to share the experience of a room being transformed by fragrance & flickering, but nothing else.Īs always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context? I researched, trialed, then perfected the process for creating clean, burn-without-soot candles so that my fragrance-obsession can remain strong. This need for a solution is how my business was born. I was faced with a dilemma at that point: either cut out my devotion to strongly scented, flickering candles completely – or create a solution. My passion had been unknowingly pumping chemicals into our home. I had been burning candles in our house for a good eight years before my husband noticed a layer of black soot covering all our walls. I took this habit with me into adulthood, where it only grew out of control because more rooms to fill meant more candles to buy. I wanted to make sure I had enough to steadily keep my room smelling amazing. The power a candle has to lift a mood or elevate a space is, in my opinion, unmatched. Growing up I would scour the candle-clearance-section to be able to store up a stockpile of candles. This addiction is what then led me to my deepest passion – candles. Perfumes, flowers, lotions & potions – I couldn’t get enough of the delight I experienced when smelling something beautifully aromatic. She gave me my first perfume when I was 11 years old, and I have been hooked ever since. I blame my grandma for my obsession with fragrance. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory. We recently connected with Audrey Paice and have shared our conversation below.
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